Audience Growth

The number of Hispanic consumers living in the U.S. today is 50 million. The Forbes Magazine called the Latino market "Media New Jackpot". Expenditure patterns of Hispanics help determine the success or failure of many products and services on the market. Latinos watch more television, buy more movie tickets and consume more media than any other ethnic group. According to the U.S. Census Bureau, the figure will not only grow to a projected 133 million in 2050, but will also grow in the culture segment (bilingual or English dominant), which means these consumers grow exposed to brands that identify with their roots and, as such, are a very viable target audience.

Purchasing Power & Unmatched Loyalty

Hispanics continue to play a key role in the food service, agriculture and handcrafts increasing economic growth. According to the Selig Center for Economic Growth estimates that Hispanics have $ 1.2 trillion in purchasing power, which is growing at a faster rate than that of African Americans, Native Americans and Asians. To account: Hispanics have the money to spend on brands they like and want. Therefore, brands that make a commitment to Hispanics through advertising are not only consumed but shared among friends and family. The key is to understand the culture between those who have recently moved to the U.S. versus those who have lived through generations in this country.

Connection Points & Geographical Expansion

One of the strongest ways to establish a connection between a brand and Hispanic consumers is through their tastes. It is important to focus on beauty, family, food, music, and sports. The key is determining what is important to your brand and the Hispanic audience. According to the U.S. Census Bureau, there are currently eight states with more than 1 million Hispanics living inside. Hispanics have been especially prevalent in California, Arizona, Colorado, Chicago, Florida, New Jersey, New York and Texas. However, there has been a significant population growth in non-traditional geographic markets, such as, North and South Carolina, Nebraska, Arkansas, and Alabama. All this adds up to more opportunities for Hispanic consumers and the brands that sell them.